From Woodstock to the Tank on Wednesday night.
By Mr. Brown | November 8, 2026
A Woodstock bagel shop built during the pandemic steps into the Shark Tank this Wednesday.
Moonrise Bagels, the Hudson Valley company known for hand-rolled bagels stuffed with scratch-made comfort foods, is scheduled to appear on ABC's Shark Tank on Wednesday, November 11, at 10 PM. The episode is listed as "1807. Hoop Dreams." It airs on ABC and streams at abc.com.
A Business Born in a Pandemic
Ali Chetkof Rhodes and Jeremy Rhodes founded Moonrise Bagels in Woodstock during the COVID pandemic. Most food businesses were pulling back at the time. The Rhodeses went forward.
Their first permanent storefront opened in 2021 at 68 Tinker Street in Woodstock. That address sits on the village's main commercial strip, a block that locals and day-trippers have walked for generations. The shop built a following quickly, one that reached well beyond the Catskill foothills.
The product itself is traditional in method. The bagels are hand-rolled, then boiled and baked. The fillings are scratch-made comfort foods prepared in-house. That combination, an old-school process paired with house-made ingredients, gave Moonrise Bagels a clear identity from the start.
From One Storefront to Three Locations
The 68 Tinker Street shop was the beginning, not the endpoint.
Moonrise Bagels now operates three locations. The original shop remains in Woodstock. A second location opened in Poughkeepsie at 26 Winslow Gate, directly across from Marist College. A third sits in Manhattan's Greenwich Village. For Dutchess County residents, the Poughkeepsie shop makes Moonrise Bagels a neighborhood option, not just a destination.
Three locations across the Hudson Valley and into New York City, built in a few years, is a substantial run of growth for any food business. For one that started during a period of economic disruption, the pace is notable.
National Attention Arrived in January 2023
Moonrise Bagels appeared on the NBC TODAY Show in January 2023. That segment put the brand in front of a national audience and placed Hudson Valley food on a stage that millions of people watch each morning.
The Shark Tank invitation follows that recognition. National media attention tends to build on itself. Ali and Jeremy Rhodes have navigated that growth while keeping the focus on the product and the three shops they run.
The Couple Announced the News on November 5
The Rhodeses shared the Shark Tank news on November 5 in an Instagram Reel. Ali Chetkof Rhodes put the moment in context. "Five years ago, I don't think either of us could have imagined being where we are today," she said in the announcement.
Five years back from 2026 is 2021, the year they opened the first Tinker Street storefront. Before that came the founding period during the pandemic, when the business existed without a permanent home. The distance from that starting point to a national television pitch is not a small one, and Ali's words acknowledge it plainly.
The couple did not disclose details of the pitch in their announcement, and the episode has not yet aired. What happens in the Tank on Wednesday remains unknown.
How and When to Watch
Shark Tank airs on ABC on Wednesday, November 11. The Moonrise Bagels episode carries the title "Hoop Dreams" and the production number 1807. The broadcast starts at 10 PM. If you miss it live, the episode is available to stream at abc.com after it airs.
Both the Poughkeepsie Journal and 94.3 Lite FM have confirmed the air date and episode details ahead of the broadcast.
For anyone who wants to visit or order from Moonrise Bagels before or after the episode, the full menu, shipping options, and catering details are available at moonrisebagels.com. All three locations, Woodstock, Poughkeepsie, and Greenwich Village, are listed there.
A Hudson Valley Story Playing Out on National Television
Moonrise Bagels started on one block in Woodstock during a hard year. It now spans three cities, holds a TODAY Show appearance on its record, and is about to make its case before the Sharks on ABC.
For people in the Hudson Valley, the pride in that arc is local. The founding happened here. The first shop opened here. The Poughkeepsie location at 26 Winslow Gate is as much a part of this story as the Woodstock original. The Rhodeses built this business in the Valley, and Wednesday night, the rest of the country gets to see it.
Tune in and watch your neighbors make their pitch.
